Davi Candido
Data Scientist and Data Engineer at GrowthHackers
Google Analytics

Send Events to GA4 with GTM custom event

The new Google Analytics 4 is event-driven, so the data you see in reports comes from events that are triggered by interactions a user has with your web/app. GA4 has built-in events that you should take advantage of before going to custom events, mainly because you don't have to code anything to use most of these events and they will have better integration and support for reporting and data analysis. Here I will show an implementation of GTM custom event ...
Tracking Codes

The pixel glossary

Here you’ll find the definition of the most common terminology for tracking codes and data collection tools out there. Data Layer: is a javascript object used to pass information to your Google Tag Manager container. Can contain e-commerce transaction data, events, attributes, etc. More information about DataLayer and Google Tag Manager you can find here. Data Stream: Google Analytics 4 has its hierarchy in the form of Account > Property > Data Stream. Each data stream represents a flow of ...

How to Configure Google Site Kit in WordPress

If you own a website or work with internet marketing chances are that you use some of the tools created by Google. Thinking about the millions of WordPress users, Google has created the Site Kit plugin to integrate their tools. Site Kit is a free WordPress plugin that brings to your dashboard information about some of your Google pixels, such as Search Console, Google Analytics, PageSpeed Insights and AdSense. Requirements WordPress blog Site Kit by Google plugin installed Log into ...
Google Analytics

How to create a Google Analytics account

Google Analytics is one of the most used metrics tools in the market and there are at least 29 million websites (and now apps too with the new property) using GA to measure traffic and app usage data. So if you don’t have an account yet it’s pretty simple to get one and here is the how-to: Firstly, you will need a Google account and if you don’t have one you can create here. After you log in go to ...