Google Analytics

Send Events to GA4 with GTM custom event

The new Google Analytics 4 is event-driven, so the data you see in reports comes from events that are triggered by interactions a user has with your web/app. GA4 has built-in events that you should take advantage of before going to custom events, mainly because you don't have to code anything to use most of these events and they will have better integration and support for reporting and data analysis. Here I will show an implementation of GTM custom event ...
Google Analytics

How to create a Google Analytics account

Google Analytics is one of the most used metrics tools in the market and there are at least 29 million websites (and now apps too with the new property) using GA to measure traffic and app usage data. So if you don’t have an account yet it’s pretty simple to get one and here is the how-to: Firstly, you will need a Google account and if you don’t have one you can create here. After you log in go to ...