Tracking Codes

The pixel glossary

Here you’ll find the definition of the most common terminology for tracking codes and data collection tools out there. Data Layer: is a javascript object used to pass information to your Google Tag Manager container. Can contain e-commerce transaction data, events, attributes, etc. More information about DataLayer and Google Tag Manager you can find here. Data Stream: Google Analytics 4 has its hierarchy in the form of Account > Property > Data Stream. Each data stream represents a flow of ...